marketing opportunities
Friday, January 13, 2006
Our market research involves gathering information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve the understanding of marketing as a process.
In some markets, your position will be achieved by associating the benefits of your brand with the needs or lifestyle of your target market segments. More often, positioning will involve the differentiation of your company’s offering from the competition by making or implying a comparison in terms of specific attributes.